Digital Marketing Foundations
Understand channels, audiences, customer journeys and basic campaign planning.
Explore topic ↗CAREER-FOCUSED DIGITAL EDUCATION · BENGALURU
Launch your digital marketing career in 12 weeks.
Build practical skills in SEO, social media, Google Ads, content and analytics through mentor-led learning, real projects and portfolio work.
12Week programme in archive
6Core learning areas
15Archived small-batch cap
★ Hands-on learningLearn → Practice → BuildCase studies and portfolio development
01Practical assignmentsApply concepts to real campaign briefs.
02Small-group learningDiscuss ideas and receive feedback.
03Portfolio focusPresent examples of your work.
04Career preparationPractice interviews and role research.
12-WEEK CAREER ACCELERATOR
What you will learn
SEO Specialist Course
Learn search strategy, content optimization, technical SEO and performance measurement.
Explore topic ↗Social Media Marketing Course
Develop platform strategy, social content, campaign planning and community management skills.
Explore topic ↗PPC & Google Ads Course
Practice paid-search campaign structure, budgeting, ad copy and performance reporting.
Explore topic ↗Content Marketing
Design a content plan around audience problems and measurable business goals.
Explore topic ↗Web Analytics Basics
Understand visitor activity, acquisition channels and useful reporting questions.
Explore topic ↗
Industry-focused learningABOUT THE ACADEMY
Build capability, not just course certificates.
ILMA Academy 360’s archived site describes a learning approach shaped by practical exercises, mentor feedback and campaign development. The Bengaluru programme brings together marketing strategy, hands-on tools and career preparation.
- Practice search, social and paid campaign planning
- Build a project portfolio and present your process
- Learn to interpret reports and define clear KPIs
- Plan the next step in your digital career
THE LEARNING PROCESS
A structured path from basics to delivery
Discover
Learn your audience, marketing channels and the customer journey.
Create
Plan useful content, search campaigns and channel experiences.
Measure
Understand analytics, campaign results and experiments.
Present
Organise project evidence and practise explaining your decisions.
YOUR TRAINING ENVIRONMENT
Study with a clear project roadmap.
From the original Bengaluru programme: modules introduce digital strategy, SEO, paid ads, social media, content and analytics. This reconstruction preserves the educational focus while avoiding outdated batch promises and unverified placement guarantees.
See the learning path Ask a question
COURSES & RESOURCES
Explore more ways to learn
SEO Course Overview
Explore search visibility through technical readiness, content relevance and measurement.
Explore topic ↗Google Ads Fundamentals
Understand search advertising structure, queries, bidding and conversion measurement.
Explore topic ↗Build a Marketing Portfolio
Choose clear examples of work that demonstrate your reasoning and practical skill.
Explore topic ↗Placement Assistance Guide
Learn what career support can include and how to prepare for an independent job search.
Explore topic ↗Online Learning
Ways to participate in structured digital marketing study with remote practice.
Explore topic ↗Student Resources
Materials to support study schedules, hands-on projects and independent practice.
Explore topic ↗COMMON QUESTIONS
Frequently asked questions
Is this suitable for beginners?
The archived course outlines introduce core marketing concepts before progressing into campaign projects. Confirm current entry requirements with the academy.
Is the programme 12 weeks long?
The 19 July 2026 homepage describes a 12-week Career Accelerator. Other older archive pages mention eight weeks. Contact ILMA for the current duration.
Is a job guaranteed?
The archive offers placement assistance, but statistics vary between pages. No employment outcome can be guaranteed by this static template.
Can I enquire about a demo class?
Yes. Use the enquiry link or phone to contact the academy. This template does not book a class automatically.